New London Architecture

Laura Baron

Head of Sustainability

Purcell

Laura Baron Expert panel member
As Head of Sustainability, Laura leads Purcell’s sustainability strategy and processes, driving innovation across the practice. As a qualified architect with over 14 years’ experience, she has developed a broad range of skills, working on a range of projects from large-scale urban masterplans to sensitive historic sites. Her role is to educate and advocate for environmentally and socially conscious design, at every stage of a project.

Latest contributions

Making London the World Capital of Reuse: The policies, projects and innovations driving the retrofit movement - and what’s holding us back

Net Zero

25 November 2025

Making London the World Capital of Reuse: The policies, projects and innovations driving the retrofit movement - and what’s holding us back

Purcell’s Laura Baron unpacks the key insights from the NLA Retrofit Summit 2025, discussing the momentum behind London’s retrofit agenda and what’s needed to accelerate real change.

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Laura Baron Expert panel member

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