New London Architecture

Ruth Duston OBE

Founder and Chief Executive

Primera

Ruth Duston OBE Sounding board member
Ruth is one of the UK’s leading experts in the Business Improvement District (BID) sector, with a 30-year career that has included the development of many successful place-based partnerships to drive urban growth. To that end, Ruth has leveraged over £80m of private sector funding, which has been the catalyst for generating more than £6bn of further investment. Ruth’s current portfolio includes BIDs in Westminster, the City of London and Camden. 

Latest contributions

Powerful partnerships: the key to London’s success

New London Agenda

30 July 2024

Powerful partnerships: the key to London’s success

Ruth Duston OBE, CEO and Founder of Primera, discusses the power of partnership in transforming London through collaborative public realm projects, as seen in the Public London publication.

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The built environment as a catalyst for positive change

New London Agenda

23 January 2024

The built environment as a catalyst for positive change

As we launch the New London Agenda, Ruth Duston OBE, Founder and Chief Executive of Primera reflects on bringing the built environment together and taking the lead on positive change.

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Ruth Duston OBE Sounding board member

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