A change in consumer behaviour – designing for the digital

Talk

Friday 29 July 2022
08:30 - 09:30

This webinar will hear how new technology is playing a vital role in consumer trends and how the built environment is responding.

The role of technology within the shopping experience has increased astronomically over the last decade. A recent study by IBM which sought to understand consumer trends highlighted that 72% of all consumers want to go back to a physical store and GenZ are after a store that is more digitally enabled.

The retail sector has been trying to respond to these consumer changes, in the wake of the Highstreet crisis and the pandemic. There has been an increased push to reactive our high streets and ensure the offers of our retail units are adaptable to the future and changes of the market. This agenda has been propelled by the pandemic to the forefront of discussions and ensuring we are designing ahead of the curve is essential to make our highstreets resilient and sustainable for the future.

Whilst championing convenience and efficiency of our consumer spaces, retail also needs an experiential offer to compete with online shopping. With a change in consumer trends moving toward a more digital shopping experience what can our highstreets do to adopt new technology and reactive spaces? What are the opportunities and challenges of increasing technology within the shopping experience? Consumers and new technologies are becoming the catalyst for changing trends within the sector. What are the trends and predictions for how we will be shopping in the future?

Images: W1 Curates

DOWNLOAD SPEAKERS PRESENTATIONS

Angela-Reed_Heart-of-London-Business-Alliance-.pdf
Mary-Wallace_IBM-.pdf
Karhwa-Ho_-Zaha-Hadid-Architects.pdf

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Speaker biographies

Mary Wallace

Retail and Consumer Behaviour SME, IBM

Karen Burns

CEO, FYMA AI

Angela Reed

Head of Strategic Relations, Heart of London BID

Kar Hwa Ho

Head of Interior Architecture, ZHA

nla webinar on zoom

Once you have registered, a reminder to confirm the event details and a link to access the webinar will be sent a day before the event. If you have any questions, please contact the NLA Events Team: events@nla.london