Clara Bagenal George is an Associate at Introba (formerly Elementa Consultng). She chairs the technical steering group of the UK Net Zero Carbon Buildings Standard and founded LETI. She advises developers, planners, and local authorites at Introba on achieving Net Zero Carbon and contributes to industry guidance for building decarbonisaton.

Clara also partcipated in authoring the 2023 update of the RICS Whole life Carbon assessment. In London, she is one of 50 Mayors Design Advocates and a member of the technical working group for the WGBC's Net Zero Carbon Buildings Commitment Programme.