PR & Campaigns Manager, NLA 

NLA is looking for a PR & Campaigns Manager to join our team. This is a hands-on role for a proactive PR and campaigns professional with responsible for turning NLA’s programme and research into compelling narratives and delivering integrated campaigns that drive media coverage and external visibility. 

 

About NLA 

NLA is London’s built environment community, bringing together public and private sector leaders to shape a better city. 

 

Through research, events, festivals and year-round programmes, we convene the people delivering London’s future and provide a platform for ideas, debate and collaboration. 

 

As NLA continues to grow its influence, we are looking for a PR & Campaigns Manager to strengthen our external voice, expand our reach, and ensure our work lands with the audiences that matter. 

 

About the role 

 

This is a hands-on role for a proactive PR and campaigns professional who can turn NLA’s programme and research into clear, compelling stories that land with media, industry and wider audiences. 

 

You will work closely with the Marketing & Communications team to deliver integrated campaigns, with a particular focus on earned media, narrative development and external visibility. 

Key responsibilities 

 

PR & Media 

 

·      Plan and deliver proactive PR activity across NLA’s research, events and wider programme 

·      Build and manage relationships with key journalists across national, London and trade media 

·      Secure consistent media coverage, commentary and profile opportunities 

·      Identify timely hooks to position NLA within wider industry and policy conversations 

 

Campaigns & Storytelling 

 

·      Work in partnership with the Marketing & Communications Manager to deliver campaigns for major NLA outputs, including research launches and flagship programmes 

·      Shape the external narrative and press angles for campaigns, ensuring they resonate beyond NLA’s existing audiences 

·      Translate complex built environment and policy topics into clear, engaging stories for wider audiences 

·      Contribute to integrated campaigns across media, digital, content and partner channels 

 

Research & Policy Communications 

 

·      Partner with the Marketing & Communications Manager and research team to support the rollout of research campaigns 

·      Lead on PR strategy, media engagement and external narrative development for research outputs 

·      Identify compelling angles, headlines and hooks to position NLA’s research within wider industry and policy conversations 

·      Support the amplification of NLA’s key policy messages through media and campaign activity 

 

Public Engagement & Programme Support 

 

·      Lead communications for public-facing initiatives including the London Festival of Architecture and NLA competitions 

·      Support wider programme communications, ensuring strong storytelling and audience reach 

·      Contribute to growing engagement with broader public audiences 

 

Stakeholder & Partner Collaboration 

 

·      Work collaboratively across internal teams to ensure aligned messaging and coordinated campaign delivery 

·      Support partner amplification by identifying opportunities for joint storytelling and media engagement 

Skills & experience 

Essential 

·      Experience in PR, communications or campaigns (agency or in-house) 

·      Track record of securing media coverage and working with journalists 

·      Experience supporting or delivering campaigns (not just standalone outputs) 

·      Strong writing and messaging skills 

·      Ability to translate complex topics into clear, accessible content 

·      Strong organisational skills and ability to manage multiple priorities 

Desirable 

·      Experience in the built environment, cities, policy or related sectors 

·      Understanding of how communications can support policy influence 

·      Experience working on public engagement or city-wide initiatives 

 

What Success Looks Like 

·      Increased visibility of NLA across media and industry channels 

·      Research and programme outputs supported by clear, consistent narratives 

·      Stronger engagement with public-facing initiatives 

·      Growing recognition of NLA as a leading voice in the built environment 

Reports to: Associate Director - Marketing and Communications. 

Our Values 

 

Informed: Knowledge and understanding are central to everything we do; we continually build on our knowledge so we can innovate, stay relevant and make an impact. 

 

Rigorous: We love what we do, take pride in our work and continually strive for excellence—acting, creating and never cutting corners. 

 

Collaborative: By collaborating we create our best work with colleagues, clients and partners—building transparent, long‑lasting relationships that champion diversity and sustainability. 

 

Responsive: By staying open‑minded and attuned to our network we react quickly to opportunities, pushing boundaries and challenging ourselves to improve. 

 

Terms & Benefits 
 

·       Location:NLA office at The London Centre. Opportunity for hybrid work, minimum 3 days in the office. 

·       Work Pattern: 40 hours per week, Monday – Friday

·       Benefits: 25 days holiday (+ bank holidays) with uncapped discretionary leave, pension, EAP, Cycle-to-work, wellness initiatives and professional development budget. 

How to Apply & Equal Opportunities: 

We are an equal opportunities employer and welcome applicants from all backgrounds. We celebrate and are committed to creating an inclusive environment for all employees. Adjustments for application or interview process are available on request. 

Applications will close at midday on Friday, 17 April. 

To apply please follow the link on our recruitment page where you can send your CV and cover letter Danielle Rowland, Head of Operations. Please note that applications will only be reviewed where cover letters are included. 

We reserve the right to close applications early if the right candidate is found, so we encourage you to apply as soon as possible.