At LCA Fiorella works on architecture and corporate accounts, including Avison Young, Lendlease, EC BID, Stride Treglown, Grounded, and Legendre UK.

Prior to joining LCA Fiorella worked as Marketing and Communications Manager at New London Architecture (NLA), leading and managing the communications for the London Festival of Architecture (LFA), New London Awards and Ecocity World Summit 2023. As part of her role, Fiorella was responsible for devising strategies in line with overarching communications and business’ strategies, managing relationships with stakeholders, enhancing the profile of the LFA’s Director and NLA’s senior team management. Alongside traditional media campaigns, Fiorella was also responsible for devising marketing strategies, which included planning and implementing email marketing campaigns, paid and organic social media strategies, as well as a rebranding strategy for the London Festival of Architecture, which took into consideration both the Festival’s visual identity and its key messaging.   

Fiorella is particularly proud of her corporate profile-raising work at NLA, as this gave her an incredible opportunity to work closely with the Festival’s Director, Rosa Rogina, to enhance her profile across media outlets, social media and trade events.  

Previously Fiorella worked at international architecture, art and design communications agencies, auction houses and art galleries.