Krystyna Threlfall leads the marketing for Blum UK, developing the brand's position within the kitchen, bedroom and bathroom sector whilst building and directing the marketing team. With over 15 years' cross-category experience in FMCG and premium drinks brands, she brings strategic expertise in brand positioning, commercial growth and integrated marketing campaigns. Her track record includes award-winning work such as Marketing Week's Campaign of the Year. At Blum UK, Krystyna champions design-led marketing that connects innovation and products with customer value, positioning Blum as a trusted partner for architects, designers and specifiers.