Rosanna Vitiello is an urban researcher, strategist and creative director who focuses on the culture, identity and relationships we build with places. She works with worldwide developers, design teams, city authorities, brands and cultural institutions, to define and articulate collaborative place visions: from parklands in Austin, Texas, to Cultural Districts in Chengdu, China. Through narrative and experience design, her work explores how the city speaks to us, and how we speak back, shaping places as platforms to share knowledge, experiences and stories. She is a trustee at Participatory City Foundation and a Research Associate at Central Saint Martins Socially Responsive Design and Innovation Unit.