New London Architecture

Jace Tyrrell

Chief Executive

Jace Tyrrell

During a 25-year career in urban regeneration, destination development and campaigning in the UK and Australia, Jace has led successful industry and precinct partnerships and holds the world record for Business Improvement Districts (BIDs). His recent tenures include CEO of New West End Company (London’s West End & Mayfair), setting up Australia’s first BID across Sydney’s Western Harbour and in 2023 becoming CEO for Opportunity London, the public/private partnership seeking to secure the next £100bn of capital investment for London. Jace has represented thousands of businesses and employees, secured millions in funding and successfully advocated for billions into capital investment.

His entire career has been spent in building meaningful collaborations and driving value across cities with businesses, working with Government at all levels and cultivating local communities.

Jace is passionate about sustainable and innovative cities, commercial real estate, and the retail & leisure sectors. He thrives in leading award-winning teams and working with purpose driven businesses. He is an Alumnus of the London Business School and Griffith University, Australia.

Jace Tyrrell

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