Public realm improvements to make the town centre more welcoming. The large, brightly coloured murals on the Broadway shopfronts are part of a wider strategy delivered over two years.

A project initiated by Stratford Original BID and supported by LB Newham as part of the council’s commitment to public realm improvements, Thomas.Matthews was asked to help make the town centre more welcoming.

Our design strategy, and the range of interventions that followed, looked to engage locals with the area beyond Westfield. Creative wayfinding, 50 metres of hand-painted murals, a comms campaign and colourful crossings all help locals and visitors effectively navigate and enjoy this bustling London hub.