At London’s coveted Spitalfields Market, landlord J.P. Morgan wanted to create more efficient and engaging opportunities for their tenants. They wanted to grant Spitalfields Market’s office occupiers preferential access to the market, its traders and deals, elevate their sustainability initiatives, and establish diverse physical and digital experiences across the property.After working closely with HqO’s tenant experience team, Spitalfields realised they needed this tool more than ever as a means of managing the market throughout the global pandemic. In July 2020, J.P. Morganlaunched the HqO Tenant Experience Platform exclusively for its office users, in order to maximize engagement with all Spitalfields tenants and to remain connected with them, support the reoccupation of the offices, and provide a much needed voice to retailers. HqO recognised how important this was, and Spitalfields became the first public-facing app for HqO's platform. The following month, they successfully released the app to the general public with specific, retail-focused branding. As part of this initiative, mobile ordering is now in place for a number of the food trucks. Some key benefits of this feature include the ability to browse menus at leisure, avoid queues, payvia contactless methods such as Apple and Google Pay, and save time by receiving live order updates directly to one’s phone.Additionally, with the app available to download to the public, it’s a direct and effective means of communicating and gathering data on market trends. Spitalfields has successfully used this to share their COVID-safe information, re-opening details, and more. Thus, J.P. Morgan achieved their goals of elevating the tenant and visitor experience by activating on-site retail and keeping their customers connected to Spitalfields in an otherwise uncertain time