When discussing the topic of ‘placemaking’, the work of veteran architect and urban design consultant, Jan Gehl, is a good place to start. Gehl has long championed a human-centric approach to urban design, where community wellbeing, health and happiness are the pillars of successful placemaking.
Over the years he and his team have conducted countless studies in cities around the world to understand to what degree particular elements of urban design inform the human experience of urban environments. In a report published in collaboration with CBRE, Gehl proposes that Protection, Comfort and Enjoyment are fundamental to users’ perception of space. These categories are closely linked and there is a clear graduation between them, just like Maslow’s hie
rarchy of needs.
At base level, consider Protection – an urban space needs to feel safe and secure for anyone to spend any time in it. Once achieved, the stage is set for a sense of Comfort. This can be enhanced by the ‘walkability’ of an urban environment and ease of orientation. Beyond that, great placemaking can bring Enjoyment. To succeed here an urban environment needs to possess a sense of place – a defined identity – that elevates it from being ‘just another space,’ and be an environment that captivates our senses.
As colour experts, we’re keen to explore the role of colour – an integral element of architectural design – in placemaking. Whilst of course, good architecture is a multisensory experience, the visual impact of buildings cannot be underplayed, and nor can the role of colour in our interpretation of what we see and how we understand our environment. Colour is crucial to the legibility of an urban space.
As American urban planner and author, Kevin Lynch, states in his seminal text, The Image of the City, ‘legibility is crucial’. When we think about feeling safe, feeling comfortable, and enjoying walking around an urban environment, we’re able to feel this way because we can understand it – we can read it – and its legibility is usually heavily reliant on visual cues.
Landmarks are key in the language of cities – and we don’t only mean the ones that show up on postcards. The café that always has a cat sat in the windowsill; a strangely shaped tree in a park; or a building with a bright pink wall that makes it stand out against its brick neighbours. These landmarks are excellent wayfinding tools and can also signify a transition between urban atmospheres.
HTA's One Charter Street for the Canary Wharf Group