New London Architecture

Learning from the past to reimagine London’s future

Tuesday 11 June 2024

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Emily Prideaux

Executive Director
Derwent London

Reimagine London judge Emily Prideaux encourages originality and inclusivity in ideas as the competition seeks to draw in future leaders and innovators.

London, often hailed as the best city in the world by its admirers, stands at a crossroads of change and innovation. The city's enduring charm and its status as a global protagonist necessitate a continuous evolution to keep pace with the fast and constant changes of today's world.

The competition, which puts London under the microscope, aims to inspire sustainability and innovation for its future. It's an opportunity for Londoners like myself, who love the city deeply, to contribute to shaping its built environment in a way that supports its ongoing success.

From a personal standpoint, the sectors of Artificial Intelligence, digital health, and biotech are particularly promising. These fields, along with the maintenance of leading educational institutions, are crucial for the city's social and economic success.

Originality and the potential to inspire positive change are the hallmarks of a good idea. This competition seeks to draw in future leaders and innovators, especially those who are part of underrepresented groups, to bring fresh perspectives to the table.

Looking internationally, cities that have successfully combined industry, culture, and economic wealth—like those in Scandinavia, Canada, and Estonia—serve as inspiration. These places have managed to create sustainable ecosystems and growth by focusing on productive income distribution and education.

As we reimagine London, it's not about starting from scratch but rather enhancing what already exists, ensuring that the city remains welcoming and accessible to a diverse population and workforce. It's about building on the city's strengths and steering it towards a future that's as rich and vibrant as its past.

Find out more

Emily Prideaux

Executive Director
Derwent London



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