New London Architecture

Alexandra Notay

Placemaking and Investment Director

PfP Capital

Alexandra Notay
Alexandra Notay is Placemaking and Investment Director at PfP Capital, the fund and asset management arm of Places for People Group, overseeing a UK-wide residential strategy. She is an internationally recognised expert on build to rent, placemaking and sustainable urban development, with 16 years’ strategic advisory and investment experience to private sector, government and third sector organisations across four continents. In January 2019, Alex was selected as one of the 48 women shaping the future of UK real estate at the prestigious BISNOW Women Leaders event. 

Alex is a published author and editor of over 30 books and reports on real estate including the renowned ULI UK Best Practice Guide on Build to Rent (2014, 2016). Alex is a vice-chair of the ULI UK Residential Council, chair of the BPF sub-committee on residential ESG, serves on the BPF Build to Rent Committee and is an Associate Member of CREFC Europe. She is also a non-executive director of Essensys plc, Sound Diplomacy, SouthWest Board Member for LandAid and trustee of the SunScreenIT Foundation. 

With a reputation for being ‘abnormally energetic’, Alex is passionate about enabling tangible social impact through innovation and collaboration as well as mentoring the next generation of diverse talent. 

Latest contributions

State of the Market 2022


State of the Market 2022

18 January 2022

Places for People

30 October 2020

Places for People

Alex Notay is placemaking and investment director at PfP Capital, the fund management business that grew out of Places for People, one of the largest property management and regeneration companies in...

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Alexandra Notay

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