New London Architecture

Amélie Barrau de Backer

Head of Marketing, EMEA

OpenAsset

Amélie Barrau de Backer
Amélie Barrau de Backer is Head of Marketing, EMEA at OpenAsset, bringing over 15 years of senior PR, Marketing and Communications experience across the built environment. An award-winning communicator, she has led marketing strategy at some of the sector’s most respected names, including Gensler, WSP, and PRP, delivering campaigns featured in the BBC, The Times, and the Guardian.

Latest contributions

We talk about ourselves four times more than the people we design for

Culture

06 October 2026

We talk about ourselves four times more than the people we design for

Amélie Barrau de Backer of OpenAsset explores how putting people’s experiences and emotions at the heart of built environment marketing creates stronger stories.

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Amélie Barrau de Backer

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