Primera is a leading specialist in developing and delivering business led partnerships and Business Improvement Districts (BIDs). Primera has set up successful regeneration strategies, based on a partnership model, across London in Victoria, Northbank, Cheapside, Baker Street and Hatton Garden. 

Austin qualified as an accountant and has worked at a strategic level on many business partnerships and BID developments. Primera was commissioned to develop Old street partnership in June 2016 with Austin as project director.