New London Architecture

Danny Sutcliffe

Founding Partner

Red Loft

Danny Sutcliffe Expert panel member
Danny started his career in housing at the Housing Corporation as the 1988 Housing Act transformed the way affordable housing was delivered in England. He worked for several Housing Associations and affordable housing contractors before setting up Red Loft, growing the business to a 50 strong team today. 

He has continued to work for a range of contractors, developers, housing associations and local authorities managing regeneration projects and securing and delivering large and small developments. 

As well as project management, his work has involved managing teams and effecting change management. Danny now oversees a group of commissions and a team of consultants working on a range of projects from site finding, S106 Financial Viability Assessment, closing deals, securing planning through to on-site delivery as well as policy and procedure work including OJEU Frameworks, training on bid writing and a multitude of legacy projects.

He has provided support at a senior executive level to several local authorities setting up Housing or Development Companies. He has also set up the sales and marketing division which now has a current pipeline of over 1,300 homes.  

NLA Expert Panel member for the Housing programme #NLAHousing

Danny Sutcliffe Expert panel member

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