As Hospitality & Retail Sector Lead, I provide strategic and design leadership across hotel, leisure and retail projects, aligning guest experience, operational performance and long-term asset value.  With a background in lighting design and experiential engineering, I bring a human-centred perspective to multidisciplinary consultancy — shaping environments that prioritise wellbeing, comfort and emotional impact while meeting commercial, ESG and operational objectives. My role focuses on helping clients unlock value from their buildings by integrating people, planet and digital thinking into practical, deliverable solutions. I have over 25 years’ experience working across hospitality, mixed-use, commercial and cultural projects in the UK, Europe, Middle East and South America. Originally trained as a lighting designer, I have spent the past decade operating at sector and portfolio level — supporting operators, investors and project teams to balance brand aspiration, guest experience, sustainability and cost certainty. My work spans new build, refurbishment and asset repositioning, with particular focus on mid-size to luxury hotels, lifestyle brands and experience-led destinations. I am actively involved in industry dialogue around guest wellbeing, experiential design and the future of hospitality assets. I have been invited to speak and contribute to events and institutions including CIBSE, SLL, IALD and RADA, and regularly support client- facing thought leadership focused on experience and digital readiness.