New London Architecture

Karen Baines

Head of Group Marketing & Communications

Shaftesbury PLC

Karen Baines
Karen has 20 years’ experience in marketing, involved in the place-making and destination marketing world for the last 10 years in London’s West End. In her current role, she is responsible for creating and managing the marketing strategies for the iconic destinations across Shaftesbury’s portfolio, through the complete communications remit - Marketing, Tourism, PR, Events, Digital and Social Media.
 
Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises almost 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.

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Karen Baines

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