Levent launched the VitrA brand into the UK market in 1989. Under the auspices of the Turkish industrial group Eczacibasi, he has overseen the growth of VitrA Bathrooms from a standing start 29 years ago to the comprehensive, multifaceted £35 million plus business it is today. VitrA is a pioneer in the high-quality bathroom and tiles manufacturing. Under Levent’s stewardship, VitrA UK has been instrumental in the launch of the award-winning designer collaborations. Each product is produced precisely for the UK market, a USP for the brand in the UK, and one that Levent is particularly proud of. “Creating beautiful products is what we do. Ensuring that each operates perfectly with the UK water regulations has been a vital part of our success.”, he says.
Levent, a Turkish native, lives in the UK and continues to lead the brand’s development, including the recent launch of the VitrA London flagship showroom in Clerkenwell, London, from its modern head office and warehouse facility in Oxfordshire.