Liz is a travel, hotel, research and forecasting specialist. She was head of Hospitality & Leisure Research at PwC for 20 years and initiated and lead the Euro Cities Hotels Forecast and UK Hotel Forecasts. She continues to provide insights and analysis of what the future holds for the hotel sector. She is now an independent advisor. She has worked extensively in London on strategic and commercial due diligence projects including for the Mayor’s Office. She is a Fellow of the Tourism Society.