Glasgow-born Osama has won campaigns, persuaded audiences, influenced governments, and built growth in his work all around the world. He joined Shelter in August 2021, as director of communications, policy and campaigns at Shelter UK, fighting for everyone to have a safe, decent and affordable home.  He previously served as global director of marketing & communications at Amnesty International where he oversaw brand, news and media, creative, and digital engagement. His team won campaigns all around the world and achieved the organisation’s very ambitious growth targets.

Prior to that he devised and implemented the approach which transformed the global reputation of Al Jazeera Media Network. These tactics created a breakthrough moment for the network in the US and drew it level with the audience numbers of more established competitors like CNN and BBC in target APAC and EMEA markets. He also coordinated a multi-award winning campaign which secured the release of four jailed journalists in Egypt.