Rachelle Ray is Head of AEC Marketing Innovation at OpenAsset, bringing over 15 years of experience in marketing, proposal development and business development strategy across the architecture, engineering and construction (AEC) sector. Her career has focused on improving how marketing teams work, from developing effective proposal processes and strengthening pursuit strategies to sharing best practice across the industry. She co-founded Proposal Industry Experts and has worked as a consultant, supporting AEC marketers with the tools, knowledge and resources to work more effectively and sustainably. At OpenAsset, Rachelle leads initiatives to develop innovative tools and strategies that address the challenges facing marketing professionals across the built environment.