Roger is the Founder and ex CEO of British Street Fashion brand, Boxfresh.

After graduating from University, Roger started Boxfresh in 1989. He grew the brand from a market stall, to an International Brand selling in over 12 different countries. Boxfresh were renowned pioneers of the British Street scene, and were the first to import labels like Carhartt, G-Star and Penfield into the UK. In 2005, Roger sold the Boxfresh to Pentland Brands and formed his own Brand Consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK Fashion Brands. In 2010, Roger founded and created the World’s 1st Pop Up Mall, Boxpark Shoreditch, and in 2013 created a  revolutionary Multichannel solution for Small Independent Retailers, Boxpark Marketplace, allowing customers to buy or share items in store, online and on their mobile. In 2015 Boxpark launched Boxpark Croydon it’s first Food and Drink only retail concept.