An urban designer, masterplanner and architect with a focus on holistic placemaking, Ruchi has nearly two decades of experience, leading the design and delivery of projects and programmes of various scales across the UK, US, India, Middle East and Africa, including the newly created and award-wining Strand Aldwych in London. 

Previously the Director of Place Shaping for Westminster City Council (WCC) in London, Ruchi created and established the Place Shaping team which acted as the Council’s in-house design and urban strategy team. The team enabled the Council to adopt the role of the ​“intelligent client”, convenor and enabler in areas of change, translating policies to projects and establishing a co-creative masterplanning and urban design methodology to deliver an agreed holistic vision.

Prior to WCC, Ruchi was Senior Associate: Lead masterplanner & Urban Designer at HOK in London where she led the masterplanning and urban design team within its Planning function. Projects included city extensions in Jeddah (Wadi Al Asla), Istanbul (New City around the Industrial Canal), 100-acre townships in India and numerous airport cities.