Under the agreement, NLA will serve as the primary contact for UK stakeholders engaging with EXPO REAL, Europe's leading international trade fair for real estate, investment and infrastructure . NLA will oversee exhibitor and visitor engagement, new exhibitor enquiries, media relations, and communications activity aimed at growing participation from across the UK. Leonie Brooker, Exhibitions Lead – EXPO REAL at NLA, will be the main point of contact for the event in both markets.
The appointment reflects a shared ambition to raise the profile of UK cities, investors, developers, occupiers and built environment professionals internationally, while creating new opportunities for business and collaboration.
"We are delighted to be appointed as EXPO REAL's official representative for the UK. This partnership provides an exciting opportunity to strengthen the presence of UK organisations at one of the world's leading real estate events. By combining EXPO REAL's international platform with NLA's extensive industry network, we look forward to supporting exhibitors, visitors and partners while showcasing the innovation, investment opportunities and expertise emerging from across the UK" – Nick McKeough - Chief Executive & Co-founder, NLA.
Claudia Boymanns, Exhibition Director of EXPO REAL, says: “We are excited to welcome our new UK partner. Together, we are strengthening our engagement with one of Europe’s most dynamic real estate markets. Combining deep local expertise with an international platform, this partnership will drive meaningful dialogue, connect decision-makers, and create new opportunities for investment and collaboration across Europe.”
Based in central London, NLA is an independent membership organisation dedicated to shaping better cities through debate, education, research and collaboration across the built environment sector. Through its extensive network of public and private sector members, NLA is well placed to connect UK organisations with international partners and opportunities at EXPO REAL.
For information about exhibiting, visiting or media opportunities at EXPO REAL, please contact: Leonie Brooker, Exhibitions Lead – EXPO REAL at NLA.