This two-part massing tower responds to the local scale of the neighbouring Conservation Areas. The podium offers massing continuity and gradually anchors the site to its North facade along Follett Street. The taller element forms a book end to the established High Street shopping parade and offers a local landmark facing the large clearing of the Blackwall Tunnel Approach. The hotel is designed to achieve a target an Excellent BREEAM rating. Whilst the building is designed for hotel use, the nature of the structure allows for conversion to satisfy the needs of other types of end-users.