The Neasden Action Plan is an ambitious, forward-thinking set of proposals to elevate Neasden's health, prosperity, and sustainability outcomes for 2030 and beyond.

The Neasden Town Centre Placemaking and Sustainability Action Plan is an ambitious strategy to transform Neasden by 2030, focusing on health, prosperity, and sustainability.

Located in the LB Brent, Neasden faces environmental, social, and economic challenges, including traffic dominance, poor air quality, and severed connections to nearby neighbourhoods.

The high street suffers from a lack of cleanliness, greenery, and amenities for families, youth, and older residents. Joblessness, low skills, and deprivation are widespread, while anti-social behaviour and gang crime remain pressing concerns.
Through co-design with stakeholders, our strategy is structured around five key pillars:

• Community-Driven Regeneration
Committing to a regeneration process that is coauthored and co-delivered with the community, building legacy and capacity, and ensuring that developments in Neasden are reflective of local needs, aspirations, and the unique character of the town.

• Green and Connected
Delivering sustainable development and improved connectivity to transform Neasden into a greener, accessible town centre of the future, reinforcing environmental innovation and responsibility.

• Safety and Vibrancy for All
Prioritising creating a safe, legible and vibrant public realm that encourages community engagement, supports local businesses, and attracts visitors, making Neasden a sought-after destination to live, work and play.

• Creative and Cultural Hub
Leveraging Neasden's musical and cultural heritage as a foundation for a creative economy, positioning the town centre as a hub for arts, culture, and education that celebrates diversity and innovation.

• Crossroads of Culture and Community
Celebrating Neasden's rich multicultural heritage and strong community spirit as its core identity, fostering a welcoming environment for all.

The Neasden Town Centre Placemaking and Sustainability Action Plan formed the basis of Brent Council’s bid to the Mayor of London’s Civic Partnership Programme. In August 2024 Brent Council was awarded £3.1m, the largest grant awarded through the grant programme.

This funding will now enable Brent Council to implement this first phase of transformative actions, initiatives and projects from the strategy. These will be further co-authored, co-designed and co-delivered throughout 2024-27 to support the overarching vision to achieve a fairer, safer, greener, healthier, connected and more diverse Neasden.