RULE will transform logistics in London, using boats and cargo bikes to take light freight off roads reducing congestion and emissions, reimagining London’s piers as multi-functional space.

RULE will transform logistics in London, using boats and cargo bikes to take light freight off roads and onto the river. It will reduce congestion and emissions, delivering a sustainable end-to-end supply chain, turning the River Thames into a logistics highway.

Purpose-built floating platforms will create vibrant new destinations with lush green spaces along the river, multi-functional public realm, marine habitats, restaurants and retail.