The London Promenade transforms 2.5 kilometers of London’s South Bank from the Southbank Centre to Tower Bridge, into a world-class waterfront. It is a public place for everyone.

Unlike other world cities, London has not capitalised on its underused River Thames, at the heart of the city.
The London Promenade would refocus attention on the River Thames and revitalise the river; define the South Bank as the cultural quarter for London and provide a spectacular and safe venue for large celebrations.
Of utmost importance would be the reinforcement of London’s walking and cycling aspirations - the perception in which it is held in the eyes of the world.