Emmanuel Aina joined Heart of London Business Alliance with a BA (Hons) in Business Management and Economics, specialising in Urban & Regional Economics and Sustainability in Business. As a Business Engagement Executive, he develops strong relationships with member businesses and stakeholders to strengthen partnerships and support the commercial and cultural vitality of London’s West End. These connections play a vital role in shaping and informing HOLBA’s placemaking projects, ensuring they reflect the needs of the business community while contributing to a more vibrant, sustainable, and inclusive area.