New London Architecture

Mark Williams

Deputy Chief Executive

Heart of London Business Alliance

Mark Williams
Mark has been at Heart of London Business Alliance for nearly 4 years, originally leading the consumer marketing team, and now as Deputy Chief Executive. Mark leads on all aspects in relation to the West End as a destination, including strategic international marketing and event campaigns, development of the cultural, tourism, ENTE and placemaking strategies, the data and insights team, and inward investment. As part of this role, he sits on the London Tourism Recovery Board, advising on London's recovery post COVID 19 Pandemic.
Prior to working at Heart of London, Mark had a 17 year career working in the field of events and evening night time economy venues across London. He was previously a board director of the Night Time Industries Association.

Latest contributions

West End Tour

28 March 2023

West End Tour

Ros Morgan, CEO, and Mark Williams, Destination Director, of the Heart of London Business Alliance (HOLBA) take Peter Murray on a tour of St Martins Lane, Leicester Square and Piccadilly Circus.

Watch video

Mark Williams

Stay in touch

Upgrade your plan

Choose the right membership for your business

Billing type:
All prices exclude VAT
View options for Personal membership