New London Architecture

Mark Williams

Deputy Chief Executive

Heart of London Business Alliance

Mark Williams Expert panel member
Mark has been at Heart of London Business Alliance for nearly 6 years, originally leading the destination marketing team, and now as Deputy Chief Executive. 
 
Mark leads on the strategic delivery in relation to the West End as a destination, including international marketing and cultural event campaigns, development of the cultural, tourism, ENTE and placemaking strategies, the data and insights team, and the inward investment programme. As part of this role, he sits on the London Tourism Advisory Board.
 
Prior to working at Heart of London, Mark had a 17 year career working in the field of events and evening night time economy venues in London, Manchester and internationally.

Latest contributions

Nightlife for All: Towards a safer 24-hour city

Culture

16 April 2025

Nightlife for All: Towards a safer 24-hour city

Explore the priorities in implementing an effective strategy for London’s night-time economy, with strategies re-purposing public spaces and innovating through meanwhile interventions.

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The importance of culture in the built environment

Culture

25 March 2025

The importance of culture in the built environment

HOLBA's Deputy Chief Executive Mark Williams reflects on the NLA Expert Panel on Culture’s focus on cultural infrastructure, creative support, and policy gaps.

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Mark Williams Expert panel member

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