New London Architecture

Ros Morgan

Chief Executive

Heart of London Business Alliance

Ros Morgan Sounding board member
Ros has over 10 years’ experience in delivering successful destinations and is a leading figure in London’s West End. At successive organisations, Ros’s leadership has produced award-winning teams, driving measurable results and return on investment for local businesses and investors alike. Before moving to the West End in October 2016, Ros headed up Kingstonfirst, securing two of the largest redevelopment projects to be brought to the area for decades. Since joining Heart of London, Ros successfully led the occupier renewal ballot in 2017, achieving the backing of 92% of its businesses and is now driving the team on in meeting its members’ priorities across a range of strategic initiatives.

NLA Awards Expert Assessor for Welcoming Category

Latest contributions

Transforming London’s Cultural Landscape


11 April 2024

Transforming London’s Cultural Landscape

Ros Morgan of Heart of London Business Alliance recaps the latest NLA Culture Expert Panel which marked a significant step in our endeavour to redefine London's cultural landscape.

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West End Tour

28 March 2023

West End Tour

Ros Morgan, CEO, and Mark Williams, Destination Director, of the Heart of London Business Alliance (HOLBA) take Peter Murray on a tour of St Martins Lane, Leicester Square and Piccadilly Circus.

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Ros Morgan Sounding board member

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