William joined Heart of London Business Alliance (HOLBA) with a BSc in Computer Science focussing on data analytics and Machine Learning. As the Placeshaping & Insights Executive, William's skills allow him to use a variety of platforms and programming languages to modernise and develop HOLBA's Data and Insights Programmes to support the internal team and member businesses. His data-driven approach also contributes towards his work on HOLBA's Placeshaping strategies, which aim to produce a better environment for all in London's West End.