Crowd Pleasers: the placemaking power of sports and entertainment

Talk

Thursday 06 March 2025
08:30 - 09:30

Join us to explore how London’s entertainment and sports venues serve as anchors for placemaking and drivers of regeneration.

As cities continue to evolve, London, which is home to nearly 9 million people and contributes 25% of the UK’s GDP, is experiencing an increasing demand for versatile entertainment and sports spaces. Recent research by Future Places Studio highlights how these sites can act as catalysts for local growth, transforming into vibrant city districts where stadiums are integrated with retail, entertainment, and community facilities. With multi-purpose venues at the heart of urban transformation, this breakfast talk explores where built environment professionals see long-term value in cultural and sporting spaces and how these developments can drive regeneration.

With London redefining how architecture caters to cultural and social experiences, this event will discuss the challenges and opportunities of creating dynamic, multi-use spaces that adapt to diverse audiences and functions, drawing on international perspectives. The session will also explore the integration of sports and entertainment venues into urban masterplans, examining how investment in such spaces can unlock economic and social value and create lasting community impact.

Join us to gain valuable insights from industry experts and be part of the conversation shaping the future of London’s sports and entertainment spaces.

Programme

08:00
Registration and Breakfast

08:30
Welcome from the Chair

Sophie Goff, Head of Communications, NLA

08:35
Sport+

Jack Sallabank, Founding Director, Future Places Studio

08:45
Olympia

Lloyd Lee, Managing Partner, Yoo Capital

08:50
Jihlava Multipurpose Arena

Ondřej Chybík, Co-founder, Chybik + Kristoff

08:55
Panel Discussion

Speakers above plus –

Ed Atkins, Associate Director, KSS
Anna Blandford, Interim Assistant Director of Regeneration and Economic Development, London Borough of Haringey

Download Speaker presentations

Jack-Sallabank---Future-Place-Studio.pdf
Lloyd-Lee---Yoo-Capital.pdf
Ondrej-Chybik---CHYBIK+KRISTOF.pdf

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Speaker biographies

Jack Sallabank

Founding Director, Future Places Studio

Ondrej Chybik

Founding Partner, CHYBIK+KRISTOF

Sophie Goff

Head of Communications, NLA

Lloyd Lee

Managing Partner, Yoo Capital Investment Management

Anna Blandford

Interim Assistant Director of Regeneration and Economic Development, London Borough of Haringey

Ed Atkins

Associate Director, KSS Group

Venue

The London Centre
3 Aldermanbury
London
EC2V 7HH

Accessibility

There are 4 steps to the main entrance, with a level access entrance via the Guildhall West Wing approximately 200 feet away. There are toilets and accessible toilets via stairs or a lift to the lower ground floor. If you would like more information, or have any access requirements, please let us know what these are and how we can best accommodate these by emailing events@nla.london.