New London Architecture

Technical Briefing: Circular Economy – Lessons from a Major Soft Strip-Out

Webinar

Friday 19 September 2025
10:00 - 11:00

Join us for this online technical briefing exploring how circular economy principles are being applied at scale during the soft strip-out phase of the former GSK headquarters in Brentford. 
Set on the iconic Golden Mile, 980 Great West Road is undergoing a transformative redevelopment led by Hadley Property Group. Sustainability and material reuse are central to the proposals, with the current works providing a live case study in circular demolition, digital audit techniques, and low-carbon construction practice. 
  
This session will uncover the tools, partnerships, and methodologies driving the reuse of high-value components from one of London’s most recognisable office buildings. From early-stage audit and logistics to carbon and cost tracking, attendees will gain practical insight into scalable strategies that embed circular economy thinking into every layer of project delivery. 
  
A must-attend for built environment professionals committed to sustainable construction, whole-life carbon reduction, and future-fit development. 

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Speaker biographies

Daniel Sweeney

Head of Sustainability, John F Hunt Regeneration

Henry Brooks-Pollard

Assistant Development Manager, Hadley Property Group

Rob Smith

Co-Founder & Managing Director, Material Index

Emily Gabb

Associate Director, NLA

Michael Clark

Design Director, Hadley Property Group


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