New London Architecture

Red Loft

Red Loft

Red Loft was set up in 2002 and has now had 18 years of experience delivering multi-disciplinary housing consultancy, to housing association, local authority and private sector clients. 

Our business has evolved and grown over our 18 years of trading we now have a client list of valued clients ranging from some of the biggest developing housing associations and local authorities through to some smaller charities who, none the less, are delivering highly valued housing. 

Geographically we have also grown with still a strong London connection but also now working across the country and more recently having secured our first affordable housing client in Ireland.

Danny Sutcliffe our founding partner, is now joined by Neil Jervis, Wendy Hegarty and Chris Cheeseman as part of a 35 strong team of affordable housing and mixed-use practitioners, plus our associate team.  

Our business has grown and now spans the entire development spectrum and timeline:

Land and viability: our team carry out viability assessments for a range of valued clients bringing our detailed affordable housing knowledge to create real value for clients. This team also sources and secures land for our clients to meet their requirements whether they be private sector developers or housing association clients.

Development Consultancy: this part of the business advises clients on the delivery of housing and regeneration projects and provides resources to our clients capable of project managing projects to time budget and costs. Our clients include some of the country’s largest developing housing associations and local authorities but also some smaller charities who are often undertaking smaller but often highly valuable development projects. 

Sales & Marketing: we also have a highly successful sales and lettings team delivering the sale of high-quality new build homes for market sale, Help to Buy and shared ownership, and also a growing programme of London Living Rent lettings.

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Red Loft


Red Loft
24-28 Toynbee Street
London E1 7NE

Tel: 020 7729 0450

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