Companies have used our capital’s competitive advantage through the agglomeration of skills and talent, attracted by all that London has to offer, to great effect. As much as commuting pains us all, that competitive advantage cannot be replicated on the internet.
This year’s Open House London is therefore more important than ever and will remind people just how incredible London is.
As London cautiously recovers and we all grapple with new ways of working, Open House London will help us celebrate the architecture and open spaces which underpin its appeal. Clearly it will be a very different way of celebrating this year given the circumstances, but the festival’s organisers are open to innovative ideas and are being as flexible as possible to accommodate participation and a hybrid of virtual access and physical events. Some plan to show groups of disadvantaged children around their buildings. Some are showing areas usually off limits, others are holding talks and tours in spaces already open to the public. But all want to shine a light on what they do, attracting new audiences and reconnecting with existing ones.
London has faced crises throughout its long history, and emerged even stronger. The city’s layers of history and soaring skyline will continue to enthral people across the UK and all over the world. Let’s remind them how amazing London is and embrace this year’s festival.