New London Architecture

Wembley Park Cultural Placemaking Strategy Delivery

Built

Futurecity's cultural placemaking strategy for Wembley Park worked across Quintain’s teams to reenvision the site, and viewing Olympic Way as a cultural spine.

Futurecity was appointed to devise a radical new culture and placemaking strategy for the scheme surrounding the iconic Wembley Stadium. Wembley Park is the largest build to rent development site in the UK in an otherwise suburban borough, being delivered at a faster pace than anywhere else in London. As such it required a strategy that would create a vision that would offer a sense of place in a rapidly changing, monumental environment and a cultural identity that could shift perceptions of Wembley from a remote location far from the cultural centre of London, to a confident new Creative District.

To achieve this Futurecity worked across Quintain’s teams to challenge how they saw their site, flipping the masterplan on its head and viewing Olympic Way as a cultural spine, feeding into a series of distinct creative neighbourhoods. A set of 5 cultural principles and 3 cross-cutting themes based on Wembley’s unique music, sport and cultural heritage, cultural assets and development ambitions, provided a framework for cultural programming, commissions and partnerships. Futurecity was reappointed to assess the delivery of culture and placemaking to date and create recommendations to enhance Wembley Park plans in the lead up to 2020. Working across Wembley Park’s marketing, development, design and retail departments, Futurecity developed a set of recommendations that identify how Wembley Park can lift its cultural ambition by connecting its diverse cultural activities, helping identify and attract game changing cultural anchor organisations and creative industries.

Announced in 2019, the Royal Philharmonic Orchestra (RPO) and Quintain announced a major partnership that will see the Orchestra move its headquarters to Wembley Park. The partnership was brokered by Futurecity, who helped both parties develop a shared vision to establish a creative hub bringing together education, community outreach, performance, digital projects and administration in a single location.


Project information

Status

Built

Borough

Brent

Size

343983 sq m

Completion

2027


Location

11 Exhibition Way, Wembley Park, Wembley HA9 0FA, UK


Team Credits

Developer

Quintain Limited

Masterplan Architect

Flanagan Lawrence

Masterplan Architect

Flanagan Lawrence

Landscape Architect, Masterplan

Gillespies

Residential Architect

GRID

Landscape Architect

LDA

Retail Masterplan

Leslie Jones Architecture

Urban Environement and Land Planners

MacFarlane Wilder

Architect, Wembley Eastern Lands

PRP Architects

Landscape Design

Randle Siddeley

Cultural Placemaking

Futurecity

Public Consultation

London Communications Agency

Planning Consultant

WYG

Cost Consultant

TowerEight

Fire Engineer

JGA

Energy & Sustainability Adviser, Civil Engineer, Waste Consultant

Buro Happold

Transport Consultant

WSP

Transport Consultant

i-Transport

Access Consultant

SYSTRA-JMP

Townscape Consultant

Robert Tavernor Consultancy

Socio-Economics Adviser

Quod

Light Consultant

GVA

Wind Engineer

BMT Fluid Mechanics

Ecology Consultant

Derek Finnie Associates

Cost Consultant

Faithful+Gould


Listed by

Futurecity

Last updated on

18/07/2024


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