Built
International Busking Day at Wembley Park, Photo: Quintain
Futurecity's cultural placemaking strategy for Wembley Park worked across Quintain’s teams to reenvision the site, and viewing Olympic Way as a cultural spine.
Futurecity was appointed to devise a radical new culture and placemaking strategy for the scheme surrounding the iconic Wembley Stadium. Wembley Park is the largest build to rent development site in the UK in an otherwise suburban borough, being delivered at a faster pace than anywhere else in London. As such it required a strategy that would create a vision that would offer a sense of place in a rapidly changing, monumental environment and a cultural identity that could shift perceptions of Wembley from a remote location far from the cultural centre of London, to a confident new Creative District.
To achieve this Futurecity worked across Quintain’s teams to challenge how they saw their site, flipping the masterplan on its head and viewing Olympic Way as a cultural spine, feeding into a series of distinct creative neighbourhoods. A set of 5 cultural principles and 3 cross-cutting themes based on Wembley’s unique music, sport and cultural heritage, cultural assets and development ambitions, provided a framework for cultural programming, commissions and partnerships. Futurecity was reappointed to assess the delivery of culture and placemaking to date and create recommendations to enhance Wembley Park plans in the lead up to 2020. Working across Wembley Park’s marketing, development, design and retail departments, Futurecity developed a set of recommendations that identify how Wembley Park can lift its cultural ambition by connecting its diverse cultural activities, helping identify and attract game changing cultural anchor organisations and creative industries.
Announced in 2019, the Royal Philharmonic Orchestra (RPO) and Quintain announced a major partnership that will see the Orchestra move its headquarters to Wembley Park. The partnership was brokered by Futurecity, who helped both parties develop a shared vision to establish a creative hub bringing together education, community outreach, performance, digital projects and administration in a single location.
Project information
Status
Built
Borough
Brent
Size
343983 sq m
Completion
2027
Location
11 Exhibition Way, Wembley Park, Wembley HA9 0FA, UK
Team Credits
Developer
Quintain Limited
Masterplan Architect
Masterplan Architect
Landscape Architect, Masterplan
Residential Architect
GRID
Landscape Architect
LDA
Retail Masterplan
Leslie Jones Architecture
Urban Environement and Land Planners
MacFarlane Wilder
Architect, Wembley Eastern Lands
Landscape Design
Randle Siddeley
Cultural Placemaking
Public Consultation
Planning Consultant
WYG
Cost Consultant
TowerEight
Fire Engineer
JGA
Energy & Sustainability Adviser, Civil Engineer, Waste Consultant
Transport Consultant
Transport Consultant
i-Transport
Access Consultant
SYSTRA-JMP
Townscape Consultant
Robert Tavernor Consultancy
Socio-Economics Adviser
Light Consultant
GVA
Wind Engineer
BMT Fluid Mechanics
Ecology Consultant
Derek Finnie Associates
Cost Consultant
Faithful+Gould
Listed by
Last updated on
18/07/2024
Standard
Standard (small business)
Partner
Borough Partner