Technical Briefing: The attention economy & the future of footfall

Webinar

Friday 24 April 2026
10:00 - 11:00

Members Only

Free

Join this technical briefing with Coverdale Barclay to explore how footfall now relies on attention strategy, hyper‑local loyalty, behaviour‑led experiences, and data‑driven insights.

Londoners are bombarded with more that 3,000 marketing messages per day. Over a quarter consume more than five hours of media daily. Meanwhile, roughly a third are going out (at night) less frequently.

In an age of the algorithm, hybrid working and shrinking attention spans, places are no longer necessarily competing with neighbouring places and destinations, they’re competing with Netflix, TikTok and the sofa.

This webinar will explore

Why footfall is no longer just a function of location and design
How repositioning must move from “destination branding” to attention strategy and hyper-local loyalty
The role of programming, partnerships and behaviour-led activation
What data tells us about attention, dwell time and repeat visitation

Programme

10:00 Welcome from Chair

Raluca Racasan, Senior Account Manager, NLA

10:05 Ros Barclay, Co-Founder, Director, Coverdale Barclay

10:30 Panel discussion

Further speakers to be announced

00:00 End

Speaker biographies

Raluca Racasan

Senior Account Manager, NLA

Ros Barclay

Co-Founder Director, Coverdale Barclay

Members Only

Free

NLA WEBINAR ON ZOOM

Once you have registered, a reminder to confirm the event details and a link to access the webinar will be sent a day before the event. If you have any questions, please contact the NLA Events Team: events@nla.london

accessibility

This webinar will have the closed captioning and automatic transcript functions enabled. Please ensure you manually turn these on when you join. If you would like more information, or have any access requirements, please let us know what these are and how we can best accommodate these by emailing events@nla.london.