New London Architecture
Technical Briefing: The attention economy & the future of footfall
Friday 24 April 2026
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Londoners are bombarded with more that 3,000 marketing messages per day. Over a quarter consume more than five hours of media daily. Meanwhile, roughly a third are going out (at night) less frequently.
In an age of the algorithm, hybrid working and shrinking attention spans, places are no longer necessarily competing with neighbouring places and destinations, they’re competing with Netflix, TikTok and the sofa.
This webinar explores:
In an age of the algorithm, hybrid working and shrinking attention spans, places are no longer necessarily competing with neighbouring places and destinations, they’re competing with Netflix, TikTok and the sofa.
This webinar explores:
- Why footfall is no longer just a function of location and design
- How repositioning must move from “destination branding” to attention strategy and hyper-local loyalty
- The role of programming, partnerships and behaviour-led activation
- What data tells us about attention, dwell time and repeat visitation
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